Nfl advertising revenue has grown by nearly 20 percent since 2014, according to forbes . In the us alone, alcohol brands spent around $1.59 billion on advertising in 2016 . The los angeles times notes that the average salary for a football player is $2.7 million a year. Legal drug brands, call it alcohol and tobacco, have a very tense relationship with advertising. In many countries and regions, these companies have an outright ban on broadcasting commercial messages on traditional channels. Even on digital channels, where there tends to be more freedom, it is also a topic that hardly resonates with the public .
And although in the united states (usa) the limitations are less, there are still strict rules. However, the picture has brightened significantly for alcohol brands, at least in the us . A leaked email to morning consult notes that the national football league ( nfl ) is changing its advertising Professional Person Email List restriction policies . Previously, the organization strictly prohibited active players from appearing in advertisements for liquor or beer. Now, these companies will be able to use these stars in their messages. In any case, brands must comply with several guidelines. Brands need to sign a sponsorship with the team of the player they want to use.
Likewise the materials may not suggest that the athlete recommends alcohol. If you want to use more than one star, you must hire at least six. And in addition, beer companies are required to use ap-licensed match photos of the footballer in uniform. New opportunities for alcohol brands this decision by the nfl is an important precedent for the alcohol industry. And it is that for brands it is very profitable to use athletes in their ads. Clothing companies like adidas and nike frequently use stars, both local and international, for their commercial ambitions.