They can either type it in, or you can include a multiple-choice template from your ESP. This will provide you with valuable insights as to what could be more effective moving forward. Email Marketing Tools While budget always comes into play when you choose an email service provider, try to look for options that include the most useful marketing tools, including: Contact Segmentation Sending cookie-cutter emails won’t win you any fans. There are different stages in the buyer’s journey, and you want to cater to each of them individually. Leads should be receiving different information than people who’ve already purchased from you. And once your contacts are segmented, draft Tofu, MO Fu, and Bo Fu content that specifically addresses their location in the sales funnel.
Templates There’s no need to reinvent the wheel. opt for a platform with templates that match your brand. This will help you save time, as you can create your emails faster — and use existing templates in future marketing campaigns. Bonus points if the ESP has drag-and-drop capabilities Egypt Phone Number for maximum user-friendliness. Personalization You want to have the ability to tailor the user’s experience around their specific circumstances. Therefore, this goes beyond simply greeting them by their first name. Include content, imagery, and offers that are applicable to the recipient. Include product recommendations based on their preferences.
Craft VIP/Loyalty program emails, and send messages based on behavioral segmentation. via GIPHY Automation Automation capabilities are a must. They enable you to create an entire library of emails, then load them into your ESP to be sent automatically based on preset user behavior. You can also automate them to send at specific intervals, as well as to send dynamic content based on the contacts’ category. Re-Engagement When you haven’t had communications with former prospects or contacts, don’t just assume that they’ve lost interest.